Skip to content



The moment I saw the first prototype – my drawings in flesh – of the Deomo TV/HIFI unit (“tv-taso” in Finnish), I realized its potential and began marketing it. You can call it passion hitting when you least expect it – I’ve never been inclined in designing or selling furniture.

How do people find the great product (if you pardon these plugs)? Via searching the web, of course. So, the marketing plan is currently a simple one – it’s a start and one can build from there. Later on, the product will be on the shops at display and advertising moves on, the usual.

Selected a perfect name for the product. I chose the word “Deomo” because of its visual properties; it looks good and dynamic, and yet stands firmly. Say it out loud: the word starts sharply and ends landing softly giving nice contrast to it. And domain was available.

Then, I designed and built the website. Simple, once again. (I use Microsoft’s free Visual Web Developer 2008 Express Edition.)

The point (gripe) of this post is: the whole site is based around one product “tv-taso” – and yet, currently, it only appears on the distant page 13 of Google search results for that word. Some sites on the results prior are not that relevant, e.g. they contain random, one-off “I’m selling my piece of furniture” ads.

The other day, it was on the first page for a while, then it dropped back to depths. My guess is that the site had an overload of the term “tv-taso”, and Google punished it for that reason and gave a meagre PageRank. An additional factor is that Google servers are not all in the same state, data-wise, and this inconsistency generates irregular search result ups and downs, high rankings and low rankings making the analysis more difficult. 

Well, I’d guess that after GoogleBot comes and scrapes the contents of this WordPress post, the Deomo site will go higher. Or not, or get even blacklisted – hmm… not really. Who knows – The Google Algorithm, are you listening? is not a typo. 😉

In mysterious ways, indeed. The mystery recipe of The Algorithm keeps us website creators/marketers humble and not capable of tinkering the machine, righteously so I might add. In the past, one of the main trade secrets was Coca-Cola formula, now among the secrets hides also the Google one.


%d bloggers like this: